Social media marketing is quite new, but important part of online marketing that has taken off in recent years. Short definition of it is the process of increasing traffic to your website or attract attention online although social media sites.
What are social media sites?
These types of sites are the ones that rely on human interaction to work, such as Facebook, Twitter and YouTube. They need social functions that are different in the way they work like Twitter gives you 140 characters max to say something or via video or picture, but the Facebook you also unlimited characters and the chance to add multiple images at once, join events or share updates.
What is social media important?
Social media marketing is very important to enhance and support search engine optimization (SEO) Efforts that once a page on the site or a link is found with social media users, it can then go & # 39; virus & # 39; many links pointing back to your website which in turn is considered a sign of popularity to the search genies and give a boost in the rankings of the said site.
Take a look at the big three, as mentioned above, Facebook, Twitter and YouTube, we can have a look how each of these social media helps your marketing efforts.
Using Facebook is probably the easiest and most common social media sites that people have heard of. Although Twitter has millions of users, many only use Twitter to follow celebrities or directly for their business. The average Joe will not always be found on Twitter, but Facebook as it & # 39; s all about you, then a lot of people using it.
Both small and large businesses rely on Facebook to promote the offers they have at the time, and to use it to send photos and videos. It & # 39; s also a great was to get people to interact where users can share updates from companies, which means that social media marketing has made things much easier.
Having a site Facebook is the way to go for businesses and encourage people to want it through incentives such as contests and awards means that people are willing to tell others about your site, and those closest to the business .
Twitter as mentioned above is not like any exercise like Facebook because of the type of people use it, but if you're using Twitter to interact and make connections and network then it remains more effective than Twitter. This is because people do not have to trawl through the site to see what you are going. What you say and do is limited to 140 characters, so you need to be clear and precise in your actions and words, making it easier to impress people (or annoy them!)
Twitter takes some hard work where social media marketing is concerned as you are building a float before you can even start to affect the flowers and get to follow is to start the battle. People will not want to follow you if you tweet constantly promotional tweets or are always retweeting other messages. You need to make sure that you are worthy to follow, and what you say will engage people.
Once you have achieved this, then rinse and repeat and keep writing what you have been writing that attracted followers in the first place. Message and companies can then spread over Twitter gives you invaluable relationships.
YouTube is also known as such, such as Twitter, you have to be very focused on the effective use it in social media marketing campaign. YouTube does more for educational websites and then sell things that could benefit from demonstrations. Use appropriate tags and descriptions also adds to the campaign so that people can find the video with the tags.
The video has to be well done, and if you take the time to compile essays videos and people like what they see, it can take several hours for your videos to go viral , again gives you national and even international exposure!
Source by Wendy Poulopoulos